Ali Enterprises: A Factory Inferno


  • The deadliest industrial disaster in Pakistan’s history.
  • Among the world’s worst ever factory fires.
  • One clothing company responsible and still not held to account.


On 11 September 2012, at around 6 p.m. the Ali Enterprises factory in Pakistan exploded into flames, claiming the lives of 254 people, and seriously injuring 55.

As the fire ripped through the Ali Enterprises factory, workers were trapped in the building, behind barred windows and locked exit doors.

The blaze spread quickly, engulfing people in flames.  On the ground floor, workers were burned alive.  On the second floor, where windows were barred, workers suffocated to death from the smoke.  In the basement, workers remained trapped as hot water flowed from firefighters’ hoses, and were boiled alive.

Some workers managed to escape merely by jumping from windows considered too high to require bars, in the four-story building.  

In the wake of the disaster, among the carnage and destruction also lay bundles of denim with German-language labels carrying German retailer KiK’s brand “Okay Men”.

After the fire, it was revealed that the factory’s production was dedicated to making jeans for the German retailer KiK. It was also reported that plant managers forced workers to stay, ordering the gates closed, in order to try and save the company’s stock: piles of jeans destined for KiK stores.
One survivor stated, “They prevented people from leaving, so they could save the clothes” – KiK’s jeans.

KiK's complete disregard for workers’ safety has cost thousands of lives in Pakistan and Bangladesh. It has a startling track record of sourcing from some of the most dangerous factories in the world. KiK is the only company in the world that has been linked to the worst three garment factory disasters in recent history – the Ali Enterprises factory fire in Pakistan; the Tazreen factory fire in Bangladesh (2012); and the Rana Plaza factory building collapse, also in Bangladesh (2013). A total of 1,500 garment workers are dead as a result of these tragedies. Thousands more were injured, and continue to battle with life altering injuries.

It’s time to #MakeKikPay

Three years on, victims of the Ali Enterprises fire continue to wait for long-term compensation. Despite their promises, and even signing a legally binding agreement, the German retailer KiK is refusing to pay long term compensation for the victims’ families.



  1. Sign and share this petition:
    At the end of October, the Clean Clothes Campaign joined by partners will deliver the petition to KiK headquarters in Germany.
  2. Follow the campaign on facebook and twitter for more actions you can take and to show your support (use hashtag #MakeKikPay )

More information:

Joint statement: Global Unions reject KiK’s attempts to dodge compensation for Pakistani fire victims

Press Release: On third anniversary of Pakistan’s worst-ever industrial disaster, German retailer must pay long-term compensation to victims

Briefing: Ali Enterprises Factory Fire in Pakistan

Report: Fatal Fashion

for reference: the agreement between Piler and KiK, from December 2012

Joint letter to KiK


Six organisations, including the CCC, have sent a letter to KiK urging them to pay long-term compensation.