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NEWSLETTER 20, Dec 2005
CCC Lottery Tickets - Prizes to Be Won!
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Scratch-and-win lottery tickets are the
latest campaigning idea from the Dutch Clean Clothes Campaign,
intended as a means of highlighting the low wages workers
in the industry are paid. The prizes are real. Out of 40,000
lottery tickets, a lucky winner can win the monthly salary
of a garment worker, while others have the possibility of
winning a garment workers' daily salary.
Scratch and win! The Dutch
CCC lotto card offers the daily, weekly or monthly
wage of a garment worker as a prize. |
As people scratch away the grey boxes it is revealed that
a garment workers' average monthly salary is €60 and
average daily salary is just €2.50; clearly very low
and not something that would make anyone very happy. A small
brochure on the living wage is distributed with the tickets.
For more information on living wages, please see the FAQ
on page 7.
The lottery campaign was launched at a "scratch-and-win
show" in mid-October in Batavia-city, one of the Nether-lands'
new outlet centres. After a showbiz-like introduction on
shopping and labour conditions, a ringing phone was answered
by the CCC quizmaster and handed over to a random passer-by.
The passer-by was asked three questions on labour conditions
and wages. The prize was a daily salary. Surprisingly, no
one refused to answer the phone, but knowledge of labour
conditions proved to be very limited.
People have been very eager to participate. CCC campaigning
materials have never before been distributed so fast, with
many people realising the aim of the campaign only after
scratching-and-losing.
This public awareness raising initiative is ongoing. For
more information see www.schonekleren.nl
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