About 360 runners participated in the Austrian
CCC's "Let's Run Fair" action during the Vienna City Marathon in May
2003. To protest against the unfair working conditions in which sports shoes and
garments are produced, the runners ran the Vienna City Marathon for the Clean
Clothes Campaign wearing red t-shirts and stickers provided by the campaign.
In
addition to runners from all over Austria this "Clean Clothes Team"
included runners from Germany, Belgium, Denmark, France, the Netherlands, Northern
Ireland, Romania, Slovakia, Yugoslavia, and even the US and Japan. The best runners
from the CCC team ran the course in under three hours, which means that they are
not only socially-aware, but are also really good athletes. Importantly, this
strong showing on the part of people who care about working conditions drew the
attention of the media, including the very popular Krone newspaper, which ran
two articles on the action. In addition to the 360 runners that participated in
the marathon, the CCC had 25 people distributing over 10,000 flyers to runners
who took part in the marathon.
In the months leading up to the marathon
22,000 CCC flyers were distributed at eight major running events in Austria and
full page advertisements placed by the CCC in various Austrian running magazines
raised even more awareness for CCC issues. Perhaps most impressive was the fact
that some 300 runners who turned out at a trade fair just two days before the
marathon signed up to run for the CCC.
Interest in the CCC at the trade
fair, where Nike, adidas and all the other major sportswear companies had booths,
was so high that the Austrian CCC ran out of T-shirts and had to give out stickers
to the remaining runners. As a result of these marathon actions, 1,000 new activists
ordered the Austrian CCC's newsletter.
For more information, please see
the Austrian CCC website: www.cleanclothes.at