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Please visit our Triumph page
23 Jan 2001, Update on Triumph case
Bras burn as Triumph does business in Burma!
Dear Friends,
On January 19th the CCC had an action day on Triumph, to pressure
them to withdraw from Burma. Triumph, the Swiss-based lingerie
company, operated Myanmar Triumph International, Ltd., in Burma
at the Pyin-Ma-Bin Industrial Estate.
CCC campaigners took to the streets in Switzerland and the Netherlands
to protest Triumph's support of Burma's military regime, demanding
that Triumph pull  out
of Burma and that retailers put all Triumph orders on hold until
the company withdraws from Burma.
In Triumph's home country of Switzerland, a street action in Lausanne
and a newspaper advertisement in a German-language newspaper generated
a storm of attention around this issue. Several TV stations covered
the story, as did radio and print media. The Swiss CCC has learned
that Triumph has hired a public relations specialist to handle this
issue, and a representative from the Swiss campaign has been invited
to  participate
in a radio debate with this PR person tomorrow. Meanwhile, email
messages to be forwarded to Triumph from consumers have been pouring
in. Please visit the Swiss campaign's website (www.cleanclothes.ch)
to read about this action (in French and German) and to see the
powerful image they are using in their campaign or to send a message
to Triumph. 
In Amsterdam the Dutch CCC and the Burma Centrum Nederland organized
a lively parade down the city's main shopping street, the Kalverstraat,
ending up at Vroom & Dreesman, a major retailer in the Netherlands
which sells Triumph products. Marching behind a banner that called
on Triumph to "support breasts, not dictators" the group
of activists, including a Samba band and people on stilts, distributed
leaflets to the lunch-hour shopping crowds and then burned bras
in protest of Triumph's support of the Burmese military regime.
The parade made its way over to Hunkemoller, a lingerie chain which
also sells Triumph bras, to burn a few more bras. Press attention
of the event included a photo in Metro, a newspaper distributed
in train stations all over the country. 
This campaign is ongoing -- we will keep you informed of any new
developments. Please let us know if your campaign has participated
in this action.
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