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7 Jan 2001, Report on action in London - No Sweat January sales,
Niketown takes on more child labour in 2001!

Dear friends,

please find below a report on an action from "sweatshop madness" London

from: "sweatshop madness" <just_stop_them@hotmail.com>

The Nike board of directors had barely finished toasting last year's megaprofits ($579 million!) and wishing each other more of the same in 2001 when the headache kicked in, and it wasn't the dodgy champagne. Niketown, London had received another nasty new years reception by No Sweat.

25 of us popped up outside Niketown on the 7th to get the New Year protest off to a flying start. The NO SWEATSHOPS banner went up between 2 lampposts, while people wearing sign-boards walked up and down shouting "get yer child labour here, 4 kids for a quid", in front of a table with a sign overhead "CHILD LABOUR SALE low low prices."

Then a row of child workers were marched up to the store in chains, hurried along by a No Sweat auctioneer and his nasty henchmen - "C’mon you lot, Niketown aint got all day!".The auctioneer emphasised how fit they were and what hard workers, picking up their legs and examining their teeth to show these wage-slaves were healthy, selling them off one by one. Each child held up a contract with one clause such as "I agree to work for 70 hours a week", "I agree to be locked up in a dormitory at night" "I agree not to have a baby". Prices started at an unbelievably low 25p!

Still, even that was too high. The Nike security bid for the first child (at least we were sure that we saw them give us the sign) but then they refused to have any of it. The auction was opened up to pedestrians and customers but, while enjoying the offer, they refused to sink to Nike’s depth. It looked like the sale was a flop!

Then to our amazement a Nike child-labour buyer* came out of the store, pushing his way through the security, and started off the bidding! 25 p was evidently way too much, Nike paid much less for child labourers in China and Cambodia – we’d have to do better. Then another fatcat turned up from Gap*, saying he heard there was a child labour sale going on and the bidding got truly intense as buyers shouted each other down to get their bid in. It even began to turn into a tussle - scandalous how those capitalists behave when they sniff a bit of cheap labour!

After a half an hour of wheeling and dealing, one of the slaves had enough, and she began to unionise the workers. "They need us, we don't need them!" and a strike was kicked off. "There’s only one solution…" "REVOLUTION!" Everyone ripped through their (paper) chains, seized the auctioneers hammer and piled on the oppressors, ultimately chasing them off around the corner. A revolution in action!

Groups of customers clustered in front of the pillars of Niketown's entrance, watching the auction, and hundreds more stopped and signed a petition demanding that Nike accept independent inspections of its factories and allow unions.

Management got and finally sent someone out saying they'd like to meet up and discuss the campaign, asking people what their addresses are…yikes, the Niketown men-in-black come knocking on your door late at nite...
** An anti-marketing tip for people who want to do an action: managers really hate it if you have someone walking around in front of Niketown with a megaphone saying in a very calm, deadpan, big brother type voice "buy nike…buy sweatshop labour…buy nike, buy child labour…" over and over again, it drives them bananas.

Now they're the ones starting to sweat because they know we're for real, we're not going to go away. They've got that one right, we have loads of campaigning ideas, and we're building support on the campuses and now in the trade unions for No Sweat and a code of conduct. And the No Sweat campaign is spreading far and wide, from Coventry to Cardiff and further afield – alas Niketown is only a London phenomenon, so Gap has had to bear the brunt of our ire. So be it, we’re going to make sure they don’t feel left out in London too. And now the Socialist Alliance in Cardiff and in East London are supporting the campaign.

We got both actions on video, and RevolutionTV is putting together a short vid to complement the Panorama video that was shown on BBC, and tie sweatshops into larger issues, like the third world debt, imperialism and the domination of the third world, etc. Meantime download some petitions with the code of conduct, posters and leaflets from the destroyimf website, and invite a no sweat speaker to your school, uni, workplace, union and we’ll show the videos.

*ye olde No Sweat disclaimer: obviously these were no sweat members in disguise, not REAL buyers from nike or gap, before all the corporate lawyers out there start drooling over their briefcases.
** a joke, we in no way mean to imply that Nike uses deathsquads here or anywhere else in the world. No, in places like China they rely on the "legitimate" force of the army, secret police, and repressive and undemocratic laws to do the job for them and break strikes and unions.

More antisweatshop stuff on www.destroyimf.org

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