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We are not machines: Nike and Adidas workers in Indonesia

Introduction and Methodology

In September 2000 Oxfam Community Aid Abroad released a report assessing conditions in three sport shoe factories in Indonesia, two of which produced for Nike Inc. and one of which produced for both Nike and Adidas-Salomon (hereafter referred to as "Adidas"). The report, Like Cutting Bamboo, Nike and Indonesian Workers' Right to Freedom of Association, found evidence of extreme abuses of workers' human rights. These included threats of violence against workers who took part in industrial action and the use of pretexts to dismiss members of independent unions. In one of the factories workers were often subjected to verbal abuse by factory supervisors using epithets such as "you dog", "you monkey" and "you pig". In two of the factories women workers were required to submit themselves to intrusive physical examinations by factory doctors before they could claim legally mandated menstrual leave. Workers were often required to work more than sixty hours per week and were either humiliated in front of other workers or threatened with dismissal if they refused. Most importantly for the workers interviewed, in all three factories wages for a standard working week were well below what they needed to meet their basic needs. When they worked extensive overtime then the additional overtime pay brought the income of childless workers up to a point where they were able to feed, clothe and house themselves and save a small amount. Those workers with children were in a dire financial position even with overtime pay.

On the day the report was released, Nike promised that it would investigate, but has never published the results of any such investigation. This report aims to assess whether any progress has been made in improving working conditions in sport shoe factories producing for Nike and Adidas in Indonesia in the eighteen months since that report was released.

A great deal is at stake. Whether the current approach to the globalisation of world trade is enhancing or undermining the well-being of the world's poor is one of the most fiercely contested questions of our time and the international sportswear industry has been in the spotlight like no other. It has been the subject of a sustained ten-year anti-sweatshop campaign by activists, unions and civil society organisations. Concerns about labour abuses in sportswear factories have received extensive coverage in the world's press.

As two of the companies with the largest market share (between them they control 49% of the lucrative US athletic footwear market), Nike and Adidas can more easily afford to put in place programs to protect the rights of workers who make their product. Both companies have adopted codes of conduct and have introduced monitoring systems, which they claim make them leaders in the field of sustainable business practice. Both, along with competitor Reebok, are members of the Fair Labor Association, a multi-stakeholder factory monitoring organisation. In addition Nike has signed on to the United Nation's Global Compact with business, committing itself to promote a range of human rights issues, including workers' right to freedom of association.

The extent to which these initiatives have enhanced respect for the human rights and basic dignity of workers in developing countries is of vital interest to consumers, workers and the international business community. If their reforms have been effective and are sustainable then it is time for human rights groups and activists to switch their emphasis and start to pressure other companies to follow their lead. If, on the other hand, there has been little improvement in factory conditions then the challenge for the human rights community is to maintain pressure on these companies in order to create impetus for genuine reform.

Methodology

This report is based on original interview and focus group research conducted by the author in July 2001 and January 2002 with a total of thirty-five workers from four factories producing for Nike and/or Adidas in West Java.

In July 2001 there were in-depth audio-taped interviews of between one and three hours each with six workers who were then employed in factories producing for Nike and/or Adidas. Another interview was conducted with a seventh worker who had been forced to leave a factory producing for both companies because of his involvement in industrial action. There were also five two-hour focus group discussions with a total of 28 workers from four factories producing for Nike and/or Adidas, the first in July 2001 and the four others in January 2002. These interviews and focus groups were held as part of research for a PhD thesis being supervised by the school of Geosciences at the University of Newcastle, Australia.

In arranging interviews and focus groups the author worked with local non-government organisations that had an established relationship with the workers involved. In order to protect workers' confidentiality, interviews and focus groups were held away from the factory in locations arranged by the local contact group. Working with local non-government organisations which already have an established relationship of trust with workers is an approach to factory monitoring which is advocated by, amongst others, the Fair Labor Association, of which Nike and Adidas are members.

The interpreters who assisted with the interviews and focus groups were independent of the organisations that arranged the meetings with workers.

The photographs which illustrate this report were taken by Ashley Gilbertson in November 2001.Gilbertson is a professional photographer based in Melbourne, Australia. The photographs are of workers from four sport shoe factories producing for Nike and/or Adidas. Two of these factories were not represented in the author's interviews or focus groups. Before taking the photographs Gilbertson interviewed the workers involved and the information they provided is included in the captions which accompany the photos.

The report also contains a case study that is translated from a report prepared by Julianto on the basis of an interview he conducted with a Nike worker in November 2001. Julianto worked in a Nike contract factory until April 2000 when he was forced to resign because of his involvement in organising a worker demonstration for better pay. He now works as a labour organiser in Serang, West Java. Like many Indonesians he only has one name.

Next: Afraid to Speak Out

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