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San Francisco Bay Guardian June 10, 1998
Sweatshop blues
San Francisco's Levi Strauss carefully cultivates its good-citizen
image.
But human rights activists are catching the company with its pants
down.
By Daniel Zoll
WORKERS AT the Sandrafine factory in Tangerang, Indonesia, make
less than 50¢ a day -- below that country's minimum wage -- sewing
Dockers khakis for Levi Strauss. Overtime work is compulsory. Three
thousand employees share 10 toilets, and workers found using the
bathroom more than three times a day have their pay docked.
Employees who have been absent, even for medical reasons, have
been made to wear signs reading "I won't be absent again."
These accounts, compiled by a Jakarta-based nonprofit, are included
in a report released last month by the Brussels-based Clean Clothes
Campaign, an international coalition of nonprofits and trade unions.
The report describes other violations of Levi Strauss's own guidelines
in factories in the Philippines, Mauritius, and Bangladesh.
"The cases ... provide clear examples of the inconsistencies
that currently exist between Levi's stated set of standards ...
and the actual situation found in Levi's manufacturing facilities,"
the report states.
It's unlikely the workers at Sandrafine have heard of Levi Strauss's
Global Sourcing and Operating Guidelines, which the company adopted
with great fanfare in 1992. If they had been familiar with that
code of conduct, they would have known that Levi's supposedly guarantees
that employees of its contractors will make no less than the minimum
wage, will not be forced to work overtime, will work in a safe and
healthy environment, and will not be subject to physical or mental
coercion.
The San Francisco-based company says its code of conduct and internal
monitoring procedures are the most stringent in the industry. But
Levi's refuses to allow independent human rights monitors into its
plants to see for themselves.
Complaints about conditions in Levi's foreign plants carry particular
weight at a time when the company is shifting more and more jobs
abroad. On Nov. 3, 1997, Levi's announced plans to close 11 U.S.
plants, putting 6,395 employees -- one third of its total manufacturing
workforce in North America -- out of work. Five months later the
company said it would resume manufacturing in China, reversing a
1993 decision to shut down operations there because of human rights
concerns.
Levi's sent the Bay Guardian a written statement saying it "takes
the allegations of the Clean Clothes Campaign very seriously and
... is currently reviewing the report."
Levi Strauss is not the first company to move production abroad
to take advantage of low wages and less stringent labor regulations.
In fact, it was one of the last firms in the garment industry to
do so.
But unlike many of its competitors, Levi's aggressively promotes
itself as a business that puts people before profits. On its Web
site Levi's describes itself as a company for which "a commitment
to corporate social responsibility is a given." By cultivating
such an image, Levi's invites a higher level of scrutiny.
"We have told our people around the world what we value, and
they will hold us accountable," Levi's president Peter Jacobi
told Fortune in May 1997. "Once you do that, it's like letting
the genie out of the bottle: you can't go back."
Now that international human rights activists have started exposing
conditions in Levi's factories, the company may wish it had never
opened the bottle in the first place.
Company town
On Nov. 3, the same day Levi's announced it was laying off a third
of its North American workers, chair and CEO Robert Haas accepted
an award from the United Nations for improving the lives of his
employees.
Despite years of layoffs and labor problems, the company has maintained
a Teflon image, especially in its hometown. Levi's was founded here
in 1853, and its history is tightly woven with the city's. The local
media acts as a second P.R. department for the jeans maker; government
officials, usually quick to point out human rights abuses abroad,
give Levi's a free ride.
Levi's helps maintain its benevolent image by handing out more
than $20 million a year in charitable donations to community organizations
in nearly 40 countries. The Levi Strauss Foundation gets behind
issues other major corporations won't touch, including AIDS education,
gay and lesbian rights, social justice, and poverty. And the five
charities affiliated with the Haas family, which owns the company,
give hundreds of millions more.
But the company's largesse may not be a case of simple corporate
munificence. Activists are naturally afraid to bite the hand that
feeds them; as a result, hefty donations serve to insulate Levi's
from criticism of its labor practices. In at least one case, Levi's
has asked a local beneficiary to refrain from publicly criticizing
the company (see "In Their Pocket," page 25).
And Levi Strauss's status as a privately held firm allows it to
escape the shareholder activism that has led to reform at some publicly
held companies.
To be sure, the company treats its San Francisco-based employees
well. Those white-collar workers -- other than the 1,000 who were
laid off last year -- wear casual dress to work and take Friday
afternoons off. Levi's is known for promoting diversity in its local
workforce; it was the first Fortune 500 company to offer benefits
to the domestic partners of gay and lesbian employees.
But for an increasing number of local activists, the squeaky-clean
image no longer holds up.
"They can't have their cake and eat it too," says Miriam
Ching Louie, a Bay Area activist who has worked with laid-off Levi's
workers in Texas. "They pretend they have these scruples, but
how can you get a corporate leadership award after you lay off 6,400
people?"
Hypocrisy never goes out of style
The homegrown campaign against Levi's might start to erode the
company's image. It is led by Global Exchange, the Mission District-based
group that helped put Nike's worker abuses on front pages across
the country. Last month, under pressure from consumers, Nike CEO
Phil Knight pledged to allow outsiders from labor and human rights
groups to inspect its Asian factories and to interview its workers
there.
Global Exchange director Medea Benjamin says the problems in Levi's
plants are similar to those facing workers who make Air Jordans.
The company's reputation as a good employer, she says, reflects
the treatment of the workers in its San Francisco headquarters,
not those in its manufacturing plants in the United States or abroad.
"They've been saying to us, 'Hey, we're the good guys. We've
got our own internal monitoring system; trust us,' " Benjamin
told the Bay Guardian. "If their internal monitoring system
is as good as they claim it is, they should have no reason to fear
outside scrutiny."
On April 23 an international coalition of more than 50 prominent
human rights groups, including Global Exchange, sent a letter to
Robert Haas blasting the company's decision to return to China (see
"A Riveting Announcement," page 11).
"Evidence shows that the human rights climate, the reason
you gave for pulling out [of China] in 1993, has not improved,"
the letter states. "In fact, human rights abuses in China are
worse than ever."
The letter called on Levi's to make public a list of its subcontractor
factories, allow independent monitoring of its code of conduct,
pay workers a living wage (as opposed to merely the minimum wage),
and work to improve human rights in China.
So far the company has not agreed to any of the coalition's demands.
In a written response to Bay Guardian questions, Levi's spokesperson
Clarence Grebey acknowledged that "human rights continue to
be a legitimate concern in China" and stated that the company
maintains it can now do business in China in a socially responsible
manner and that its code of conduct will protect workers in China.
But American factories there only make the problem worse, according
to a recent study of U.S. companies in China by the New York-based
National Labor Committee.
"American companies are acting in ways that are actually lowering
standards in China -- slashing wages, eliminating benefits, imposing
excessive forced overtime, denying legal work contracts, and tolerating
widespread arbitrary firings," the report states.
In Grebey's statement, he suggested the firm would be willing to
work with human rights groups.
"The company is open to working with objective organizations
concerned with workplace standards and is exploring a variety of
innovative options for improving [them]," he wrote.
Grebey also denied any connection between the company's decision
to close plants in the United States and its decision to expand
business in China. "No production was shifted offshore as a
result of these [1997] plant closings."
Activists are also looking for support from Rep. Nancy Pelosi (D-S.F.),
Congress's leading critic of human rights violations in China and
of the Clinton administration's promotion of U.S. corporate interests
there. But rather than take Levi's to task for reentering China,
Pelosi seems to have nothing but praise for the company.
On May 20, just two months after the company's China decision,
she celebrated Levi's in a speech on the House floor. "On this,
the 125th anniversary of the invention of Levi's, please join me
in acknowledging the spirit of freedom and limitless possibilities
that they symbolize," she said. Pelosi called the company's
blue jeans a "global icon for independence," and "the
uniform of individuality."
Pelosi didn't respond to our requests for comment on Levi Strauss's
decision to return to China. But on March 18 -- just two months
before she praised Levi's on the House floor -- she dismissed the
notion that corporate codes of conduct can be implemented in China.
"Although some American companies attempt to monitor factory
conditions in China, factories operate behind a veil of secrecy
and are part of a growing network of subcontractors," she wrote
in a press release. "Many U.S. companies may not even be aware
of where their garments are being produced, or whether human rights
are being violated."
Unclean clothes
Levi's adopted its code of conduct in 1993, after the company was
discovered buying clothes from factories in Saipan, a small island
7,000 miles from the California coast that is a territory of the
United States. The company's local workers lived in padlocked barracks
and worked in slavelike conditions. The U.S. Department of Labor
investigated and later filed a lawsuit against Levi's contractor
in Saipan. Levi's no longer contracts in Saipan.
According to the Clean Clothes Campaign report, similar conditions
persist in a Levi's-contracted factory in Mauritius, an island off
the east coast of Africa. The report states that more than 5,000
Chinese women workers have been imported through brokers to work
under contract for two to three years. The women work seven days
a week. On weekdays they work from 7:30 a.m. until 11:30 p.m.
Esther de Haan, who works in the Amsterdam office of the Clean
Clothes Campaign, visited Mauritius in August 1997. She told us
she found the living and working conditions in the factory appalling.
"It is very difficult for the Chinese workers to improve their
conditions in Mauritius," de Haan told us. "They don't
speak the language, and they are working seven days a week."
At the Noveca Industries factory near Manila, a factory that produces
exclusively for Levi's, interviewers from Development and Peace,
the official international development agency of the Catholic Church
in Canada, in 1996 found numerous violations of the company's code
of conduct. Workers put in more than 60 hours a week, overtime was
mandatory, employees did not receive the stipulated one day off
in every seven, and union leaders said they had been threatened
for organizing.
Grebey said Levi's may not do business with some of the factories
cited in the Clean Clothes Campaign report, but he would not identify
those factories by press time.
As a result of Development and Peace's two-year campaign against
Levi's, CEO Haas received more than 100,000 postcards calling for
the company to allow for independent monitoring.
When Development and Peace staffer Jacques Bertrand decided to
launch the Levi's campaign two years ago, he recalls, a fellow activist
warned him Levi's would be "the toughest nut to crack"
because of its holier-than-thou attitude.
"They feel that they are a special company -- they are not
interested in outside 'intervention,' " he told us. "But
we've looked at many factories and found plenty of problems. This
is six years after Levi's adopted their code of conduct. As it turns
out, maybe they are the toughest nut to crack."
Don't mess with Texas
Meanwhile, Levi's factory workers in this country are still picking
up the pieces in the wake of the company's layoffs.
The company was quick to put a positive spin on the November cutbacks,
touting the generous severance package it offered laid-off workers.
But many employees wondered why they were losing their jobs the
same year the company was paying a record $105.8 million in accumulated
stock options to Thomas Tusher, who was retiring as president and
chief operating officer. Levi's also gave Tusher a $21.5 million
"gross tax offset bonus" to help defray taxes on the option
income, according to the San Francisco Chronicle.
Viola Casares, who was laid off in 1990 when the company closed
the Zarzamora Street Dockers Plant in San Antonio, Texas, didn't
receive such a golden parachute.
"It took less than 15 minutes for them to destroy our lives,
our futures," Casares told us. "The thing that I remember
are those words that they said: 'In order for the company to be
more competitive we are forced to shut down.' "
Casares is co-coordinator of Fuerza Unida, a community group that
emerged from the 1990 layoffs. In 1994 the group conducted a 21-day
hunger strike at Levi Strauss's San Francisco headquarters to protest
injustices at the factories. Now, in response to the November layoffs,
Fuerza Unida has renewed its call to consumers to join its eight-year
boycott of the company's brands, including Dockers and Slates.
The 1990 Zarzamora plant closing was the largest in San Antonio
history. Of the 1,150 workers laid off, the vast majority were Latino
women. The closure came just a few years after the plant had received
a "Miracle Worker" trophy from the company for exceeding
production goals, Casares said.
Levi's moved production to Costa Rica, where workers earn in a
day what the average San Antonio seamster made in half an hour.
Perhaps in response to the bad press generated by Fuerza Unida,
Levi's has taken great pains to provide workers laid off in November
1997 with a generous severance package.
The San Antonio workers are not benefiting from the company's new
generosity. Fuerza Unida is demanding that Levi's offer its members
a severance package comparable to the one it gave in November.
Levi's maintains that employees of the Zarzamora Street plant were
given extended health care benefits and more notice than required
by law, and that it invested more than $1 million in services such
as education, training, and job placement.
"Given these efforts to assist our former employees, the company
does not believe that the current severance program should be applied
retroactively," Grebey wrote us.
Fuerza Unida disputes Levi's claims, saying the education-training
process was sorely inadequate. According to the Fuerza Unida newsletter,
laid-off workers waited as long as six months to be certified for
dislocated-worker benefits and retraining. Because most of the workers
were native Spanish speakers, they were tracked into English as
a Second Language classes and never got job retraining.
'It's not the same company'
For many of the workers who still have jobs in Levi Strauss's U.S.
factories, conditions are becoming increasingly bleak. In September
a Texas jury awarded $10.6 million to five El Paso garment workers
who said Levi's retaliated when they complained of work-related
illnesses.
In a May 20 report in the Wall Street Journal, Ralph King exposed
the company's attempts to squeeze greater productivity out of its
U.S. plants.
In 1992, King reported, Levi's directed its U.S. plants to abandon
the old piecework system, under which workers repeatedly performed
single, specialized tasks (such as sewing zippers or attaching belt
loops) and were paid according to the amount of work they completed.
Under the new system, groups of 10 to 35 workers shared the tasks
and were paid according to the number of pieces of clothes the group
completed.
Levi's said at the time that the change to a team-based system
would reduce stress and make the factories more productive. "Instead,
it led to a quagmire in which skilled workers ... found themselves
pitted against slower colleagues, damaging morale and triggering
corrosive infighting," King wrote. "Threats and insults
became more common. Longtime friendships dissolved as faster workers
tried to banish slower ones."
Haas defended the new system to the Journal, saying it allowed
the company to keep more plants in the United States.
Some former employees are not convinced.
"It's just not the same company anymore," Herb Etheridge,
a former regional production manager, told the Journal. "The
perceived value of the individual and concern for people just is
not there."
Maria Perez (not her real name), who works the night shift at Levi's
factory number 614 in San Antonio, agrees. Perez sews labels on
Dockers and 501s, and she has already been laid off once by the
company, from the Zarzamora Street plant in 1990. In recent months,
she said, she has again noticed the warning signs of impending plant
closure: changes in production, apathetic managers, lengthy and
seemingly pointless staff meetings.
"Everybody's upset because they don't let us know if the plant's
going to stay open or close," Perez told us. "Almost everybody
wishes they would close already and get it over with."
Eight years ago, she said, the company moved her job to Costa Rica.
This time, rumors have it, it's going to China.
San Francisco Bay Guardian June 10, 1998
In their pocket
Levi's silences potential critics with cash
By Daniel Zoll
IT WOULD BE a tall order to find a Bay Area nonprofit that hasn't
received some kind of grant from a Levi Strauss-related charity.
Between the company's own Levi Strauss Foundation, which gives away
2.5 percent of the company's pretax profits every year, and the
five funds run by members of the Haas family, which owns the company,
almost everyone in town is on the clothing giant's payroll.
So it may be no coincidence that, at a time when Levi Strauss is
under fire by activists in other countries for its labor practices,
the local activist community has been all but silent.
"Nobody is going to be caught dead criticizing the Haas family,
because we all get funds from them -- or hope to," one charity
official told the Chronicle of Philanthropy in a May 21 article
on the family's largesse. The Haases rank 12th on Forbes's list
of the world's wealthiest families, with an estimated worth of $12.3
billion.
In at least one instance the Levi Strauss Foundation's gag order
was explicit. In 1996 the foundation donated $50,000 to the Northern
California Coalition for Immigrant Rights to carry out a public
information campaign on citizenship and civic participation aimed
at immigrants. Soon after the company made the donation, according
to NCCIR associate director Eric Mar, a foundation representative
asked NCCIR executive director Rene Saucedo to agree not to
publicly criticize Levi's.
"Although [Levi's] didn't say, 'We'll pull your funding if
you don't do this,' that was the implication," Mar told us.
Saucedo was unavailable for comment. According to Mar, she originally
agreed to abide by the company's demand. But Levi's couldn't buy
her silence for long. A few months ago San Antonio-based Fuerza
Unida, which represents laid-off Levi's workers, approached Bay
Area groups, including NCCIR, for support at an April 15 protest
against Levi's.
After some internal debate Saucedo, Mar, and other staffers decided
to support Fuerza Unida, against Levi's wishes. The group participated
in the protest.
Mar anticipates that the group's decision will affect its Levi
Strauss funding.
"We know it's likely to jeopardize different funding for the
future, but we decided to make that political decision," he
said.
Merle Lawrence, community affairs manager for the Levi Strauss
Foundation, confirmed that a representative of the foundation had
asked Saucedo to refrain from criticizing the company. She said
the request had been made by a consultant to the foundation -- and
that it was inappropriate and inconsistent with the foundation's
policies.
"It is clearly not our policy to ask or request grantees to
control what they say about the company publicly," Lawrence
told us. "And it has not affected our funding to the coalition
in any way."
The foundation is giving NCCIR a grant this week, a $55,000 gift
to be split among four groups, Lawrence said. She said the coalition
had not yet been informed of the grant.
Fuerza Unida's spring 1998 newsletter points to contradictions
inherent in some of the company's donations -- particularly those
aimed at promoting social justice.
"Ironically, the foundation's Project Change funds antiracist
diversity initiatives in communities like Albuquerque, El Paso,
and Knoxville, where Levi's plant closures will now disproportionately
hit workers of color and women," the newsletter states.
Miriam Ching Louie, a longtime Bay Area activist working with Fuerza
Unida, says Levi's charitable donations do not absolve the company
of responsibility to the workers who produce its wealth.
"It's great that they give money to community groups -- that's
what corporations should do," Louie told us. "But first
of all they have to remember their workers."
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