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Adidas boycotts EU ethics hearing By Stephen Castle
in Brussels The Independent, 23 November 2000
Two of Europe's best-known multinationals came under attack yesterday
for boycotting a parliamentary hearing that was given graphic
evidence of their unethical behaviour in developing countries.
The Swiss and German industrial giants, Nestle and Adidas, refused
to send company representatives to a meeting in the European Parliament
in Brussels that heard a litany of accusations against producers
of some of Europe's most familiar branded goods.
The hearing was told that workers manufacturing Adidas goods in
Indonesia were forced to perform more than 50 hours of overtime
a week, while being paid less than the legal hourly limit for the
work. Nestle's sales team in Pakistan was accused of offering anything
from small inducements to large items of medical equipment to boost
sales of formula milk. The use of breastmilk substitutes is discouraged
by most aid workers in the Third World because, with the water supply
so unreliable, artificially fed infants are about 25 times more
likely to contract fatal illnesses.
The refusal of both companies to attend the hearing provoked outrage
among Euro MPs. Richard Howitt, rapporteur for ethical business
issues, accused the firms of showing "utter contempt for a
properly-constituted public hearing". He said: "Not to
attend reveals a combination of arrogance and distance which has
set their cause back." Wolfgang Kreissl-Dörfler, a German
green MEP, also attacked the behaviour of the two firms as "unacceptable".
The companies did agree to send third-party representatives who
had done audits of their activities. But, in the case of Adidas,
the individual had worked in India and had no knowledge of conditions
in Indonesia, the main focus of yesterday's hearing. The development
committee of the European Parliament is pressing for binding rules
to take the place of codes of conduct, which, they argue, can be
broken with impunity. Despite its Swiss ownership, Nestle is an
object of the parliament's scrutiny because it exports some of its
produce from the Netherlands. Sunil Sunha, director of Emerging
Market Economics, which audited Nestle's marketing practices in
Pakistan, said the detected breaches of the firm's code of conduct
- which outlaws the offering of inducements - ere "relatively
minor" ones.
But Tracey Wagner-Rizvi, representing the Network for Consumer
Protection in Pakistan, launched a scathing attack on Nestle, arguing
that large numbers of women were misled into using formula milk.
"In a country like Pakistan, where half the population does
not have access to clean water, breastfeeding can make the difference
between life and death," she said. Mrs Wagner-Rizvi accused
the company of delaying moves to introduce legislation and of taking
part in a "whitewash". Adidas was accused of unethical
conduct by Ingeborg Wick, an academic and member of the European
Clean Clothes Campaign, who interviewed workers in a factory near
Cakung, east of Jakarta, in September. She said she was "shocked"
by the amount of forced overtime they did for Adidas.
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