CCC Belgium South Launches "Meiller Marché" Campaign
Tuesday, 10 February 2009 00:00

In Belgium South the CCC (Campagne Vêtements Propres) launched its campaign on giant retailers under the name "Meilleur Marché".

The coalition promoted the release of "CASH!", the French translation of the "Cashing In" report. The campaign in Belgium South is planning to focus its efforts on international retail giants Carrefour, Aldi and Lidl, as well as on Cora and Trafic -- big players in the Belgian market. The campaign will also pay specific attention to political recommendations.

The main tools of the Meilleur Marche campaign are ad-busting flyers.

You can download the flyers and the French version of the report at www.meilleurmarche.be.
 
 
 

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